Project Overview

Being a melting pot for diverse cultures and communities, the Bay Area has broken boundaries in popular music and has helped birth pioneers in today’s musical landscape. Red Bull Music “Generations” was a night of music and performances celebrating the Bay Area's long-standing history of Filipino influences that tells the story of the culture through the Bay's next generation of artists, featuring performances from P-Lo with some special guests, Oakland rising star ALLBLACK, Filipina independent artist Jess Connelly, and DJ’s Aux Cord & Kawasaki.

MACRO WAVES developed a site-specific installations inspired by the relationship between the homelands and current homes of 1st generation immigrants. Through a combination of print, neon signs, and packaging design, explore the stories of select 1st generation immigrant artists by juxtaposing imagery of the “motherland” and “home”.

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Project Type:

Experiential Design / Art Direction


Client:

Red Bull Music


Project Site:

UC Theatre Berkeley, CA


Year

2018

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Additional Links:
RedBull.com/Generations